Quality Service ….the competitive edge

Today’s marketplace is extremely competitive, offering thousands of products and services accessible at customers’ fingertips. The single distinguishing factor in attracting new and retaining existing customers is service.
“The battle for repeat business is critical to long-term success in today’s intensely competitive market place. Customer Service is not just a competitive edge. In many industries, it is the competitive edge. Service is the new standard by which customers judge performance.” – William Band
Customer Service is really selling; it is what inspires a customer to return more often. It is not only the responsibility of the customer service personnel, but also the overall involvement of all stakeholders in the organization. The quality of service offered in an organization greatly impacts on the bottom line result.
The only competitive advantage available to an organization in a service economy in which others are providing essentially the same service is quality service. It is a long-term competitive advantage. Irrespective of the industry, the approach to service delivery plays a vital role in the accomplishment of any organization’s corporate goal. It must be planned, strategically implemented in line with customers’ expectations and appropriately measured for improvements.
We are all in a marketplace were all contenders are offering the same product with similar prices and almost the same market strategy. There is a service element in any activity by any employee engaged in working for any employer because, ultimately, all their work impacts on the perceived quality of the product and service experienced by the customer. In rendering outstanding and impeccable service, one’s attitude plays a vital role. We must continuously express thoughtfulness, show courtesy, integrity, helpfulness, efficiency, availability, friendliness, knowledge and professionalism in our work.
It is worth noting that poor services eat away at a company’s reputation. Your customers should always desire to experience impeccable services, which in turn triggers a longing for repeated businesses.
Whatever you are engaged in, your services is a reflection of your brand and commitment to proferring a memorable customer experience. Let quality service be your competitive edge in the marketplace.